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The Smart Marketer Podcast


Apr 3, 2023

If you have a demanding full-time job, you might feel that launching a side business is just too difficult. But Kate Matsudaira, the Founder of Ink and Volt, did just this and shares her success story with the CEO of the Smart Marketer Agency. Kate’s journey showcases the power of community engagement for product development, knowing when to delegate, and some creative solutions to practical problems. Pepijn Hufen and Kate dive into the numbers, the thinking behind some of Ink and Volt’s strategies, and what it’s like to work with the Smart Marketer agency (Ink and Volt is a client). 

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Links

Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/

The Smart Marketer Agency, https://smartmarketer.com/agency/.

Kate Matsudaira, https://www.linkedin.com/in/katemats 

Ink and Volt, https://inkandvolt.com/