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The Smart Marketer Podcast


Dec 28, 2020

How will current and future Data & Privacy laws impact your marketing strategy in 2021? In part 3 of this 3-part segment of #WeOutHere, our host John Grimshaw shares his final 4 predictions of what’s to come in 2021. Consumer data is becoming the new oil and it appears to be more valuable day by day. Because of this, legal changes to the acquisition and usage of customer data is trending in favor of customers and less in favor for marketers. If you haven’t given this subject much thought, John is here to break it all down and share what he believes should be your next action items to get prepared. If you haven’t listened to parts 1 & 2, go back to episodes 10 and 12 of this show.

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